With two exciting new developments in the pipeline, Redrow wanted to raise awareness of the projects, the local area and the new facilities it would be bringing to these communities. Focusing on the architecture and heritage of the local areas, Redrow created a series of articles specific to these places.
With the content specifically focusing on a certain parts of London, this could leave a lot of viewers wondering why they are reading about areas that don’t concern them. How could Redrow ensure that the articles were being seen by people who lived and breathed those areas and cared about its future?
Adjust Your Set helped Redrow create two specifically tailored articles to the areas where the developments were being built:
Although the campaign ran for 30 days, using Pollonize and audience location targeting, the articles reached their target views after just 4 days and achieved a 2.6% CTR to owned media.