Signifying the year BACARDÍ was launched, we flew 1862 guests from three cities around the world to see some of the biggest stars: Calvin Harris, Kendric Lamar, Ellie Goulding in music… all on a private island in the heart of the Bermuda Triangle.
Pollonize needed to engage the guests and provide a taste of the irrepressible energy of the BACARDÍ Triangle for those following live online.
Having built a clear picture of BACARDÍ's audiences, we chose a range of music-focused sites and influencers across the US and UK. These included Sidewalk Hustle, Drowned in Sound, Dancing Astronaut, Singers Room and Pop Matters. We then natively syndicated BACARDÍ content to all of them.
We also brokered relationships with brand partners with similar audiences including Shazam and lastminute.com, by natively embedding content into their owned media platforms.
We centrally tracked the content that was creating the greatest engagement, enabling us to amplify distribution around the most popular assets.